Fractional Life predictions for 2010

It’s that time of year when Fractional Life peers into its crystal ball to identify the 10 fractional trends to look out for in 2010:
 
1 Traditional timeshare operators broaden their purchasing options with fractional ownership products
With the well publicized recent success of Seasons Holidays’ 100% sell out of its Forest Hills fractional development in Spain. It will be no surprise to see other vacation ownership operators innovating their product offerings to reap similar rewards into 2010.
 
2 Escapism
While consumers have become accustomed to ‘staycations’ , small indulgences and cooking at home, Mintel predicts they’ll start occasionally breaking free from the “tyranny of value” in 2010. Escapism will resonate both in and outside the homes as consumers splurge on big purchases and new experiences.
 
3 Increased fractional cross category activity
With consumers demanding more from their potential fractional ownership purchase and marketing directors constantly searching for quality “fractional savvy” leads, we foresee more reciprocal relationships being formed across non-competing fractional categories for joint initiatives and cross sale activity
 
We reported earlier in the year on how this is already happening with Ritz Carlton’s recent link up with Marquis Jets in the USA.

 
4 Whole ownership operators complement their resort sales with fractional ownership products
We predict another grim year for whole ownership developers in Europe, UAE and USA unless forced to innovate with lower price points and attractive alternative sales offerings including fractional ownership products. We’ve already reported on a number of fractional developers who have already achieved successful sales with a mixed use offering, such as Oceanico and Halcyon Hills.

5 Boutique fractionals
With Marriott and other high profile fractional real estate brands publicly announcing a general scaling back of fractional developments and the current financial constraints facing developers, we foresee a rise in the launch and sale of smaller, high quality, strongly branded boutique fractional real estate.
 
6 Bespoke fractional real estate agencies
A hot topic, and yet to be professionally delivered into the fractional market outside of the US – will 2010 be the year fractional sales agents start to make their mark? We believe there’s a fair chance.
 
7 Green fractionals
The bar will be raised for individuals, companies and Governments, who will have to demonstrate they care for the environment with the introduction of more and more ecologically sustainable practices. We reported on many commendable green practices from fractional operators in 2009, including from property developers and jet operators. Expect more in 2010.
 
8 Fractional trade networking
With hundreds of millions of consumers now nurturing some form of online profile, the success of many business networking websites like LinkedIn and Xing should come as no surprise. In 2010 we foresee increased pressure on SME individuals tasked with generating more profitable new business relationships initiated in the virtual world. Why not start now?

Fractional Summit LinkedIn Group

LinkedIn Luxury Fractional Group

LinkedIn Ragatz 2010 Conference Group

9 Real Time Reviews, Tracking and Alerting
Whatever fractional product you're selling or launching in 2010, trendwatching.com predicts it will be reviewed ‘en masse’, live 24/7. Tracking and alerting are the new search, and 2010 will see countless new “infolust” services that will help consumers expand their web of control.

10 ‘Collaborative consumption’ - the next consumer trend
Emerging consumer purchasing patterns will abound with start-up companies exploring dynamic and re-engineered business models based around the new market rules and formulae. We will see a major paradigm shift in the consumer's mindset towards “collaborative consumption”, made possible by the ever increasing speed with which they are embracing advances in new technology, communication and social media networks, driven by the cost consciousness and environmental necessity. All will offer value, delivering the same benefits and pleasures of ownership with less associated costs and hassles, whilst reducing the environmental footprint. This ‘sharing economy’ makes even more sense in tough economic conditions, promoting self-fulfillment whilst offering new personal and collective discoveries and experiences.
Hopefully good news for all involved in the fractional ownership industry. 
                                                                                     
Read the Fractional Luxury trends we predicted a couple of years back.

07/01/10
 

Articles

Any:
An Introduction to Fractionals

Art:
Fractional art donations prove charity starts at home

Handbags:
25 questions to ask about fractional handbag clubs

Boats & Yachts:
25 questions to ask a fractional boat operator
Fractional Boats in New Zealand
Pushing the (fractional) boat out
Boats & yachts- what's on offer?
Fractionalize This

Classic Cars:
25 questions to ask a fractional car club
Why opt for a 'fractional' classic car?
Classic Car Club Feature
Getting the most out of your fractional ownership experience
Why Not Rent?
You've Always Loved Cars?
Fractional Life hits Le Mans

Destination Clubs:
Lifestyle Asset Group: the best of both worlds
Relationship Selling to Todays Affluent Fractional Clientele
Mixed Use: Avoiding a mix up
Focus on the Registry Collection
DCs- Variety is the spice of (fractional) life
Fractional Property Glossary
Aspirational vs. Inspirational Media
Member Strategies For Lean Times
Brand Maintenance During An Implosion
What Goes Up Must Come Down...
Savings through Foreign Exchange
Fractional Finance Solutions
Destination Clubs- an alternative?
Fractional Ownership Heads to Europe
Private Residence Club Perspective Part 1
Quintess
Ultimate Resort
Calistoga Ranch
The Weybridge Collection
The Villas at The Grand del Mar
The Solstice Collection
Vacation Visions: Exceptional Exterior and Interior Designs of Residence and Destination Clubs 
Why the Boomers will change second home ownership in the US
Middle East Leisure Real Estate Market Booming
Bear Mountain Resort - A View from Paradise
New Association For Fractional Ownership
The New Vacation: A Time to Retune Re-Connect

Consultancy:
Profit Opportunities in Luxury Fractionals - A Summary

Exchange:
The Golden Rules of Fractionals

Racehorses:
A Horse by The Name of Fractional Life
Running Down a Dream

Corporate Hospitality:
So Long to the Suite Life

Aircraft & Jets:
25 questions to ask a fractional jet operator
Top tips for fractional jet travel
Jet Republic pilot applications reach new heights
Focus on Fractional Jet Europe
A closer look at fractional aviation
CoGoJets introduces jetpooling
Joining the jet set
Fly for a fraction of the cost
Flying without Wings
Can't afford that jet? Rent it
How Private Aviation Works

Legal Services:
Fractional ownership: is it timeshare in disguise?

Private Clubs:
A tale of two cities - Private residence clubs in San Francisco and London
The Italian Job: interview with Byrne Murphy of Palazzo Tornabuoni
Mixed Use: Avoiding a mix up
PRCs with added benefits
Northstars 'stay and play ' option
Private Residence Club Perspective
Fractional Property Glossary
What are the ingredients for the ideal Private Residence Club?
Savings through Foreign Exchange
Fractional Finance Solutions

Real estate:
Fractional Life in Ireland: For peat's sake!
Fractional Summit USA 2010- Speaker biographies
25 questions to ask about fractional property ownership
Fractional Summit Speaker Biographies
Fractional Property - The New Normal
Gay Community Embraces Fractional Property
Fractional Real Estate Investment Or Lifestyle Purchase?
Fractional Sales: Square Pegs In Round Holes?
Fractional Real Estate Commissions
Urban Fractionals
European Mixed-Use Resort Development in 2009
Mixed Use: Avoiding a mix up
Property- the legal issues
Fractional Holiday Getaways
Fractionals-Recession beaters?
State of fractionals
Fractional Property Glossary
Savings through Foreign Exchange
Fractional Finance Solutions
Fractional Property- the legal issues
Fractional Property Regulation
Fractional Ownership? We'll have a piece
Keep The Door Open
Why Fractional Property?
The Benefits of Fractional Ownership in Private Residence Clubs
Middle East Leisure Real Estate Market Booming
New Association For Fractional Ownership
Saving Homes, Homeowners and Banks Through Fractional Ownership?

Lifestyle:
Savings through Foreign Exchange
Convergence in the Fractional marketplace
The stock market for songwriters

Supercars:
25+ questions to ask a fractional car club
Live The High Life In A Fractional Supercar
Why Individuals Should Join A Supercar Club
Why opt for a 'fractional' supercar?
Focus on Marque II
Eco-road-warriors- How will the supercar club line-up of the future change?
Fresh metal- What's new on the supercar front?
So Why Not Buy?
You've Always Loved Cars?
Supercars- The cars of 2006/7
Let's Take The Lamborghini
Fractional Life hits Le Mans
Ascari Racing Festival Weekend
Fractional Supercars at the MPH Show
GROUP20 The SuperCar Club announce their 2007 Road Show in aid of Children In Need
New supercar club with green credentials

Luxury Motorhomes:
Denver RV show ready to roll

Wine & Spirits:
Wine