Private Residence Club Perspective
David Disick, President, David M Disick & Associates, joins us for the second of his articles musing on the current state of play in the PRC sector. His first piece can be viewed here.Fractional Private Residence Clubs: A Unique Current Profit Opportunity.
The title of this article may seem counter‑intuitive in the current general economic climate...
It is counter‑intuitive yet it is also 100 percent accurate!
Evolution of Financial Community Attitude Toward Fractional PRCs
As the party who inaugurated the fractional PRC industry, I have watched the evolution of the attitudes of my friends on Wall Street from:
Bemusement and wondering why I was not still practicing law on Wall Street to the current recognition that this is an idea whose time has come.
The Fractional PRC Value Proposition
- Fractional PRCs offer an extraordinary promise of value, both for the consumer and for the investor. For the consumer, fractional PRCs offer more luxury for less.
- For the investor, fractional PRCs offer a higher and faster return on investment because we are able to swiftly achieve an unprecedented global marketing reach with minimum up-front marketing costs.
Marketing
We take a fourfold approach to marketing:
- Promote the category of luxury fractional PRCs to consumers.
- Promote the luxury fractional category to agents who represent qualified buyers but are unaware of the income opportunity in this segment.
- Accomplish the above on a plethora of international websites such as Fractional Life.
- Conduct the promotion through distribution of Papers such as the present one, optimized Web PR, blogs, social networks and search engine optimization. We are fortunate to have a number of websites which will feature the author as the fractional expert and his projects.
The Current Climate
We have the happy confluence of several major factors:
1. The Essential Fractional Value Proposition.
You can have the same realistic use you would make of a comparable quality whole ownership at a fraction of the price, plus club services and amenities.
This is especially resonant in the current climate and numerous media have highlighted the positive current performance of fractionals.
2. The challenged sellers – the current buyers' market
Developers and single residence homeowners of luxury properties who wish to sell are challenged in the current climate The challenge is exacerbated for sellers who have endured months of low offers or no offers due to market conditions.
Club Elysée
My company and its funders have taken the market to the next level. We are launching a multi‑site PRC, Club Elysée. Owner‑Members purchase a fractional real estate interest in the home of their choice, have priority use rights in that home, and use rights throughout our network. Thus, we combine the benefits of individual PRC real estate ownership with the advantages of a destination club type of network.
We have identified 22 properties as part of our first tranch. We are looking for more.
We invite those of you who may be developers or homeowners wanting to sell to communicate with us and be part of our program. We also invite readers who wish further information about project financing, marketing and sales programs, and profit opportunities to contact us. You may communicate with us at my email, ddisick@msn.com. As we have been so busy in the launch, our website is a work in process.
The Bottom Line
There is money to be made and we can have fun doing so because we are in the vanguard of a huge new opportunity.
Articles
Any:
An Introduction to Fractionals
Art:
Fractional art donations prove charity starts at home
Handbags:
25 questions to ask about fractional handbag clubs
Boats & Yachts:
25 questions to ask a fractional boat operator
Fractional Boats in New Zealand
Pushing the (fractional) boat out
Boats & yachts- what's on offer?
Fractionalize This
Classic Cars:
25 questions to ask a fractional car club
Why opt for a 'fractional' classic car?
Classic Car Club Feature
Getting the most out of your fractional ownership experience
Why Not Rent?
You've Always Loved Cars?
Fractional Life hits Le Mans
Destination Clubs:
Lifestyle Asset Group: the best of both worlds
Relationship Selling to Todays Affluent Fractional Clientele
Mixed Use: Avoiding a mix up
Focus on the Registry Collection
DCs- Variety is the spice of (fractional) life
Fractional Property Glossary
Aspirational vs. Inspirational Media
Member Strategies For Lean Times
Brand Maintenance During An Implosion
What Goes Up Must Come Down...
Savings through Foreign Exchange
Fractional Finance Solutions
Destination Clubs- an alternative?
Fractional Ownership Heads to Europe
Private Residence Club Perspective Part 1
Quintess
Ultimate Resort
Calistoga Ranch
The Weybridge Collection
The Villas at The Grand del Mar
The Solstice Collection
Vacation Visions: Exceptional Exterior and Interior Designs of Residence and Destination Clubs
Why the Boomers will change second home ownership in the US
Middle East Leisure Real Estate Market Booming
Bear Mountain Resort - A View from Paradise
New Association For Fractional Ownership
The New Vacation: A Time to Retune Re-Connect
Consultancy:
Profit Opportunities in Luxury Fractionals - A Summary
Exchange:
The Golden Rules of Fractionals
Racehorses:
A Horse by The Name of Fractional Life
Running Down a Dream
Corporate Hospitality:
So Long to the Suite Life
Aircraft & Jets:
25 questions to ask a fractional jet operator
Top tips for fractional jet travel
Jet Republic pilot applications reach new heights
Focus on Fractional Jet Europe
A closer look at fractional aviation
CoGoJets introduces jetpooling
Joining the jet set
Fly for a fraction of the cost
Flying without Wings
Can't afford that jet? Rent it
How Private Aviation Works
Legal Services:
Fractional ownership: is it timeshare in disguise?
Private Clubs:
A tale of two cities - Private residence clubs in San Francisco and London
The Italian Job: interview with Byrne Murphy of Palazzo Tornabuoni
Mixed Use: Avoiding a mix up
PRCs with added benefits
Northstars 'stay and play ' option
Private Residence Club Perspective
Fractional Property Glossary
What are the ingredients for the ideal Private Residence Club?
Savings through Foreign Exchange
Fractional Finance Solutions
Real estate:
Fractional Life in Ireland: For peat's sake!
Fractional Summit USA 2010- Speaker biographies
25 questions to ask about fractional property ownership
Fractional Summit Speaker Biographies
Fractional Property - The New Normal
Gay Community Embraces Fractional Property
Fractional Real Estate Investment Or Lifestyle Purchase?
Fractional Sales: Square Pegs In Round Holes?
Fractional Real Estate Commissions
Urban Fractionals
European Mixed-Use Resort Development in 2009
Mixed Use: Avoiding a mix up
Property- the legal issues
Fractional Holiday Getaways
Fractionals-Recession beaters?
State of fractionals
Fractional Property Glossary
Savings through Foreign Exchange
Fractional Finance Solutions
Fractional Property- the legal issues
Fractional Property Regulation
Fractional Ownership? We'll have a piece
Keep The Door Open
Why Fractional Property?
The Benefits of Fractional Ownership in Private Residence Clubs
Middle East Leisure Real Estate Market Booming
New Association For Fractional Ownership
Saving Homes, Homeowners and Banks Through Fractional Ownership?
Lifestyle:
Savings through Foreign Exchange
Convergence in the Fractional marketplace
The stock market for songwriters
Supercars:
25+ questions to ask a fractional car club
Live The High Life In A Fractional Supercar
Why Individuals Should Join A Supercar Club
Why opt for a 'fractional' supercar?
Focus on Marque II
Eco-road-warriors- How will the supercar club line-up of the future change?
Fresh metal- What's new on the supercar front?
So Why Not Buy?
You've Always Loved Cars?
Supercars- The cars of 2006/7
Let's Take The Lamborghini
Fractional Life hits Le Mans
Ascari Racing Festival Weekend
Fractional Supercars at the MPH Show
GROUP20 The SuperCar Club announce their 2007 Road Show in aid of Children In Need
New supercar club with green credentials
Luxury Motorhomes:
Denver RV show ready to roll
Wine & Spirits:
Wine
